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Brand Identity

Your identity,
from logo to system.

A brand is not just a logo: it is a coherent system that communicates who you are on every channel, every material, every touchpoint. We build the complete visual identity of your business — logo, colours, typography, guidelines and coordinated materials — so you are recognised and remembered.

We don't deliver a JPG file. We build a complete visual system, with clear rules, ready to use.

What's included01

A complete system

3logo concepts to choose from

Logo & Visual System

Three initial logo concepts to choose from. The preferred one is developed with all necessary variants: colour, white, monochromatic, square icon and horizontal print versions.

3 Initial ProposalsVector FilesMulti-format
Why choose us02

Our approach

01

System, Not Just a Logo

We don't deliver a JPG file. We build a complete visual system with clear usage rules, ready to be applied consistently across any present and future material.

02

Tailored Identity

Every project starts with an in-depth brief. The brand we create reflects your positioning, values and audience — not a pre-packaged template.

03

Consistency Across All Channels

From email to signage, from website to social media: a professional identity speaks with the same voice everywhere, reinforcing recognition and trust over time.

04

Reduced Future Costs

Investing in visual identity today avoids costly reworks, image inconsistencies, and the need to start from scratch every time a new material is added.

05

Delivery in 3-4 Weeks

Structured process with clear milestones: brief, draft presentation, revisions and final delivery. You always know where we are and when you will receive the materials.

06

Ready-to-Use Files

We deliver all formats: SVG and PDF vectors for professional printing, PNG and JPG for digital use. Every file is optimised for its specific usage context.

How we work03

The
Process

Clear milestones from brief to delivery: you always know where we stand.

01

Brief & Discovery

We gather all information about your brand, sector, competitors and objectives. Together we define the mood, positioning and values the identity must communicate before drawing anything.

02

Concept & Design

We present 3 logo proposals accompanied by colour palette and typography. Each concept comes with an explanation of stylistic choices and is shown applied on real materials.

03

Revisions & Refinement

We collect your feedback and refine the chosen concept. Two revision cycles included to reach the final version that best represents you without compromise.

04

Delivery & Handoff

We deliver the complete brand manual, all logo files in required formats and coordinated materials. You are ready to communicate with a professional, consistent visual identity.

FAQ04

Brand identity questions

AdaWebPro's Brand Identity package starts from €800 and includes full logo, colour palette, typography, brand manual and base coordinated materials (business cards, letterhead, social templates). For more complex projects we offer free personalised quotes.

3-4 weeks from project confirmation. The first week is dedicated to the brief and presentation of initial drafts; subsequent weeks to revision cycles and refinement.

Yes. We can start from an existing logo and build the colour palette, typography and guidelines around it without redesigning it, or proceed with a partial restyle if needed.

Yes. We deliver all vector formats (AI, SVG, PDF) ready for professional printing with correct colour profiles, and raster formats (PNG, JPG) for digital use.

After each presentation we collect your feedback in a structured way — precise indications of what to change and why. The package includes 2 complete revision cycles on the logo and main materials.